I International Conference on Advanced Marketing Practice Disruptions, Diversity and Ethics

Resumen

This publication collects a sample of contributions presented at the first edition of the Inter-national Conference on Advanced Marketing Practices (ICoAMP) held virtually (online) on April 18 and 19 at the University of Almería, Spain. The first edition of the conference was focused on disruption, diversity and ethics.

Through the contributions provided by the diverse authors, this publication covers a wide range of different topics such as analytics, measurement and methodologies in marketing, consuming technocultures, how Artificial Intelligence (AI) is disrupting marketing practice, the impact of digital technologies on marketing management, marketing oriented to ODS, new patterns of living & working and customer demand, regulatory and public policy issues and social media and digital marketing practice and aims to enlighten the reader on the newest and most innovative trends in the field of marketing research.